If we have a look at how others have achieved this, it can act as inspiration for your own logo. These hidden symbols either explain the nature of the business or are a clever visual representation of its name.
Take a look at this infographic from Made by Oomph which contains 40 examples of hidden messages and what they actually mean. A superb collection of work by talented artists and designers .
If you are considering a complete logo re-design or just some minor brand changes, get in touch to see how we can help.