CONTENT MARKETING

THE CORNERSTONE OF A DIGITAL STRATEGY

The expression ‘Content is King’ is becoming all too familiar with marketers worldwide. A successful marketer realises that content is quickly becoming the most important tool in your marketing campaign, with traditional marketing concepts becoming less and less relied upon.

The reality is that if your content is poor, it will have a negative effect on your websites rankings, thereby significantly hurting your business.

When writing content, copying and pasting may seem like the easy way out and much less time consuming. But if you want to create quality reading that engages your customers it is important to do research on your topic and then optimise for search engine ranking.

Due to recent changes in the Google Algorithm, Google want to see results that answer the needs of searchers. To do this, high quality content that your readers find relevant and interesting is what you need to spend your time creating.

Benefits of Content Marketing

  • Build awareness of your brand
  • Increase engagement with your target audience
  • Builds up natural link popularity
  • Generates more inbound traffic to your website
  • Establishes you as a thought leader
  • Gives your company a voice
  • Converts prospects to customers

The Itchy Fingers Content Marketing Process

  • Set objectives and goals
  • Identify your target audience
  • Content Creation : Blogs, Case Studies, Infographics, Web pages, Slideshares, Video
  • Content Distribution
  • Optimisation of Content
  • Measure Results
  • Adjust, Replicate and Repeat

As it’s a fast-paced modern world we live in, a lot of businesses simply cannot find the time needed to create content that works. This is where we can help!

At Itchy Fingers Design, we will create a content marketing strategy tailored to your needs.

Whether it’s creating a weekly blog article, creating quality content on your website or producing infographs or videos, we can craft a plan that will achieve results.

We will work closely with you to ensure that your customers are consistently engaging with your brand.

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