On April 14th, Google announced the launch of a new tool aimed at small businesses that need a simple, low-cost way to create videos, but may not have the creative experience or technical know-how required to do so.
The YouTube Video Builder, as the new tool is simply called, has been in testing with a small group of customers for months but has been rushed to launch more publicly in light of the COVID-19 pandemic, where in-person video shoots are no longer an option, and many small businesses are really keeping costs to a minimum.
To gain access, the business will need only a Google Account that can be used to log into Google’s services, like Gmail and YouTube. If they don’t have one, they can link their non-Google email address to a Google account instead. And to save and publish the video, the business will need its own YouTube channel. .
You can signup for the beta access here.
Using the tool is fairly straightforward. The beta version of Video Builder can animate a business’s static assets — including images, text and photos — which can be set to music from YouTube’s free audio library.
Users can also select from a variety of layouts based on their messages, brand style and goals, and then customise their colours and fonts quickly to generate either a 6-second or 15-second video.
When finished, the video can be uploaded as Unlisted to the business’s YouTube Channel — unless the business wants the video ad visible to the public browsing the channel, in which case they can change the setting.
The video can then be used wherever the business sees fit, including embedded on other websites or shared elsewhere on social media. And if the business chooses, they can run the videos as ads through Google Ads.
Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.
Here's one I quickly put together once I was granted access:
So what are you waiting for? Signup for access and give the new tool a try.
If you are in need of more custom designed videos, just get in touch on [email protected]