If I had a euro for every time a client said “I don’t know what to write about”, I’d have a tidy little fund by now.
It’s one of the top reasons business owners avoid emailing their list or posting online regularly (right behind “I just don’t have time”).
But here’s the real talk…
You don’t have a content problem.
You have a confidence problem.
You Have More to Say Than You Think
Just last week, I was on a call with a client who hadn’t emailed their audience in over four months.
Their reason?
“I don’t have anything valuable to say.”
Yet, in just 15 minutes, they casually mentioned:
- A client question they’d answered three times in the past two days
- A tool that saved them two hours each week
- A frustration they’d recently overcome with a clever workaround
- A question a lead had asked about what makes their business unique
That’s not “nothing”.
That’s four brilliant topics your audience would love to hear about.
Try This: The Experience Extraction Method
This is a simple way to spark ideas when your brain feels blank:
- Open your Sent folder
- Look for client emails or replies from the past week
- Spot the questions you answered or the problems you solved
- Take that response and reshape it into a blog post or email
✨ Bonus: You’ve already done the hard work once. You know it helped at least one person. Now share it with many.
Still Feeling Stuck? Let ChatGPT Help You Brainstorm
You don’t have to do this alone. Tools like ChatGPT can be an incredible thinking partner – as long as you guide it properly.
Here’s how to make it work for you without losing your voice:
- Start with a clear prompt
e.g. “Give me 10 blog post ideas for a skincare studio that focuses on natural treatments.” - Add your brand tone
Tell ChatGPT what kind of voice to use. “My tone is warm, confident, and helpful – never salesy.” - Use it to outline, not write
Let ChatGPT give you the skeleton, then flesh it out in your own words. - Repurpose real-life conversations
Paste in an email or client message and ask, “Can you turn this into a blog post draft in my tone?”
Tip: Want to know how to make Chat GPT sound more like you, here’s some useful resources:
You Know More Than You Think
We often dismiss our knowledge because it feels “too obvious”. But remember:
What’s obvious to you is a breakthrough for someone else.
If you’ve helped even one person with a problem, you’ve got content worth sharing.
Your Action Step
Find one email you sent to one person this week.
Repurpose it into your next blog or email.
Then watch how much easier content creation becomes when it starts with what you already know.
P.S. Want to build more confidence in your content and voice? I help business owners do exactly that through design, strategy and support. Let’s chat.
