When you research information on search engines such as Google, Yahoo and Bing, you visit the websites listed on the first couple of pages in the Search Results section. Every search engine has an algorithm which basically decides which websites appear first.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic that comes to your website via search engines. When your target audience searches for information on search engines like Google, Yahoo and Bing, SEO helps your website get found.

While SEO is an ongoing technical practice, there are proven strategies you can implement to make your website more compatible with search engine algorithms. An optimized website ranks higher and more frequently when searches are conducted. There are many factors that determine your company’s website rank including:

SEO Term Definition
Page Title The blue bar at the top of your screen
Meta Keywords Words that tell the search engine what your page is about
Inbound Links Other websites that connect to your page
Indexed Pages Number of pages on your site that a search engine recognizes
Website Content Search engines determine if your content is relevant to typical searches by the keywords and phrases you provide
Location of Content & Keywords Only certain parts of your website are ‘crawled’ by search engines – your content and keywords need to be strategically placed on your pages

SEO isn’t a one-time project. In fact, Google changes their algorithm approximately 500-600 times a year! Managing your website’s SEO on a monthly basis is the only way to stay current on search engines like Google.

Remember, if your website isn’t getting found by your target audience, it doesn’t matter what it looks like or what it says. By leveraging SEO techniques, you can climb the ranks in Google and help your website get found by qualified leads.

Have some more questions regarding SEO? Click the button below to view FAQ’s relating to this topic.

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