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What’s the difference between Paid search and Organic search?

The goal in paid search is to create effective ads that will cause people to click in order to drive traffic to your site. The goal in organic search is to get your page as high as possible on search engine results pages so that people will visit your site. They both...

What does PPC mean?

PPC stands for Pay Per Click. PPC is an Internet advertising model where you can pay the website or search engine money every time an ad is clicked. PPC is different from SEO and Organic Search. While we don’t recommend relying solely on a PPC campaign, using it in...

What can SEO do for my business?

Have you ever looked at the first page of Google and thought, how can I get my business to show up here? The answer is SEO. Search Engine Optimization is an important step in creating website pages and should not be overlooked. SEO is the best way to make your...

What is SEO?

SEO stands for Search Engine Optimization. It’s the process of affecting your website pages so that they can be more visible when search engines crawl the Internet for information. There are a number of methods for successful SEO. As search engines change their...

What is a search engine?

A Search Engine defined is a program for the retrieval of data from a database or network, especially the Internet. The most famous search engine you know of is Google. Other search engines include Bing, Ask, AOL and Yahoo....

Why does my business need SEO?

If your goal is to have a website that works as a lead generating and sales machine, then your business needs SEO to support that goal. Creating website pages without optimizing them for search engines is like baking a cake but not putting any frosting on. Sure, it’s...