Get More Customers By Doing These 5 Things On Google

Nov 7, 2018 | Business Strategy, Online Marketing

Like it or not, when potential customers and clients look up our businesses online, as business owners, we need to take care of how our business appears on Google. 

A My Business listing on Google allows you control what people see when they search for your business online.

 

There are many free and easy to use tools you can use to maximise our appearance and grow awareness, in addition to ensuring you have a responsive website which is optimised for SEO and has an SSL cert.

For any website project I work on, I always ensure my clients have claimed their business on Google. Being a marketer for many years before web design, I find both jobs go hand in hand. One is useless without the other.

So what do businesses need to take care of in order to control how they appear on Google?

Here’s what I will be covering:

1. Claim and verify your business listing on Google

2. Post Images and Videos

3. Post Regularly To Google

4. Update your Holiday Opening Hours 

5. Respond To Reviews

 

1. Claim and verify your business listing on Google

To claim your business listing on Google, simply search for your business with Google. If your business has not yet been verified, you will see a link – ‘Own this business‘.

Clicking this will start the verification process.

To verify that you’re an authorised representative for the business, follow the steps below:

  1. Ensure that you have a Google account. If you don’t, then create a Google account.
  2. Go to Google Search.
  3. Search for yourself or the business you represent and find its knowledge panel.
  4. Scroll to the bottom and click Own this business?.
  5. Proceed through the screens asking for business information, ensuring all is correct. 
  6. Select request verification and a postcard will be sent out to the business address. Occasionally you will have the option to verify the business by phone or email.

Here’s a video of the verification process.

 

Once the business has been verified, you can add posts to your business  and they will appear in search.

These posts expire after 1 week so its good practice to post one a week. 

 

Google my business post

Engage your audience by sharing updates and announcements by posting images, events, offers, products and videos. Choose the type of call to action you want to appear. Learn more about Google Posts.

 

4. Update your Holiday Opening Hours 

Keeping your opening dates and hours up to date is an important task for all businesses. 

Add the hours your business is open (i.e. the  regular customer-facing hours of operation for a typical week). For days when you have unusual hours, like holidays or special events, set special hours. Learn more about hours guidelines.

To set hours, follow these steps:

  1. Sign in to Google My Business. If you have multiple locations, open the location you’d like to manage.
  2. Click Info from the menu.
  3. Click the hours section.
  4. Choose a day of the week, then use the toggle to indicate your business is open on that day.
  5. Click  Down arrow icon, then click Opens at and select the opening time.
  6. Click  Down arrow icon , then click Closes at and select the closing time.
  7. After you’re done setting your hours, click Apply.

 

Set business hour breaks

To indicate your business hours include a break, create 2 time entries for the same day with different times. 

For example, if your business is open from 9 AM–2 PM on Saturdays, closed from 2 PM–5 PM, then open again from 5 PM–10 PM: 

  1. Enter the first open time by choosing Saturday, then set Opens at to 9:00 am, and Closes at to 2:00 pm. 
  2. Click Add hours, then click Down arrow icon or enter 5:00 pm in the Opens at field and 10:00 pm in the Closes at field.

 

Set 24-hour business hours

If your business is open 24 hours a day, next to the day click Opens at, then click  Down arrow icon  and choose 24 hours.

 

Set special hours

To change your hours for holidays or other special event times, follow these steps.

 

5. Respond To Reviews

This goes for reviews on Facebook and Trip Advisor, if it’s applicable for your business.

People take the time to review your business so its good manners and the right thing to respond.

You can only respond to your reviews on Google once you have been verified.

Reviews from your customers can provide valuable feedback for your business, and replying to reviews can help build your customers’ trust.

When you reply to a review, your response will appear below your customer’s review on Google Search and Maps under the label “Response from the owner“.

People on Google will see both the customer review and your response when they look at your Google reviews.

include requests for reviews in emails. Make it part of your daily workflow in your business.

Create a link that customers can click to leave a review of your business.

You can easily share the link with customers to encourage them to write reviews and rate your business. 

There are two ways you can get your review url:

 

1. Create a link from Google Search

To create a link from Google Search:

  1. On your computer, search for your business on Google.
  2. Find your business listing and click Write a review.
  3. Copy and paste the URL you see in your address bar.

If these steps don’t work for you, you’ll need to use the PlaceID Lookup Tool instead.

 

2. Create a link using the PlaceID Lookup Tool

To create a link using the PlaceID Lookup Tool:

  1. Use the PlaceID Lookup Tool
  2. Enter your business name in the “Enter a location” field at the top of the map.
  3. Click your business name in the list that appears. 
  4. Copy your Place ID, which you’ll see beneath your business name.
  5. Add your Place ID to the following URL to create your link:  https://search.google.com/local/writereview?placeid=<place_id>

When customers click your link, they’ll be able to rate your business and leave a review. Further reading from Google on how to read and reply to customer reviews.

Displaying your current reviews on your website allows you to gain trust with your sites visitors by providing social proof.

 

 

Is Google My Business claiming and optimisation a challenge for you?

Keeping things up to date and looking good takes quite a bit of effort and we want to help!
Partner with us and let us do the work for you.

Find out how to start driving more traffic through the door today by getting your business more discoverable on Google.

Call us at 086-8710018 or drop us an email to hello@itchyfingersdesign.com.

About the author

Amanda Lucas

Amanda Lucas

Web Designer | Visual Marketer

With a background in Sales, Marketing and IT, I have a lot of real world knowledge and experience. I possess real world skills that can help your business excel online. I stay up to date with marketing and social trends so you don't have to. Always learning and geeking out over new apps and technology, businesses can benefit with a tailored strategy for marketing themselves online.

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