Technology is constantly evolving allowing us to more and more for our business online.
Spott, a recent tool I acquired, lets you create interactive images and video - a sample of one is included below. In this example, I've taken a clients shop page image and added two interactive areas to the image.
The workflow is as follows:
You uploade the image or video you want to make interactive under media.
You then create styled widgets that you prefer - adapted to your brand.
Then you need to add tags (in this example I chose pulsing icons) that link to where you want people to go.
You share across networks, embed on your website and review engagement in the reporting area.
Here's an example of how Elle Magazine uses it in their blog posts.
Give Spott a try yourself or get in touch if you want to work together.